Social Media Coordinator

Knowledge of social media platforms and IT efficiency is essential, along with knowledge and understanding of the work of WRS.

The role will include:

• Positively increasing the online profile of the Charity
• Posting regular updates about the charity, events and related information, with content being tailored to the needs of the charity
• Driving fundraising opportunities via social media platforms
• Create opportunities for conversation, sharing and learning, especially among hard-to-reach audiences
• Ensure adherence to WRS social media policy, and those of social media platforms used
• Taking reasonable and responsible action regarding any posts or comments that do not conform to the standards and policy set by WRS.
• Managing risk – conducting activity with respect and tolerance

Provoking Emotions

WRS can be involved in issues that provoke strong emotions. The Charity Commission allows engagement on emotive issues, if this is a way of achieving charitable purpose and is in the charity’s best interests. However, the following should be considered

• Risks to the Charity -including its reputation, and actions you can take to mitigate these. These include informing Trustees/Operations Manager of your plans and thinking about how the charity’s conduct on social media may help manage potential criticism
• Impact on Resources and Team – for example, receiving a significant number of complaints or negative comments/online abuse, how that affects moral, support from the public and fundraising

Sharing Content Safely

Whilst the charity has control over what is shared, it doesn’t necessarily have control over who sees it. It’s important to think about who might be seeing content, and if that content might be triggering to people online.

WRS Social Media Policy makes it clear that the charity will not post or share content which is ‘harmful’.

The guidance explains that ‘what may be harmful to one person might not be considered an issue by someone else, however the UK Safer Internet Centre defines harmful content in simple terms as ‘anything online which causes a person distress or harm.